Unit 3 | Create a Media Product

 For this unit I mostly worked in blender and photoshop, this is because photoshop is a digital design application which makes is perfect for generating digital designs such as concept art. For a project such as this one it is more efficient to make a digital version of my concept art as it going to be used in other software such as blender for references so that the model can be properly scaled and rigged for movement. Throughout the creation of my model I have tried to match the codes and conventions of anime characters and mascots, I learned these conventions through the analysis of existing models and mascots. From this research and analysis I discovered that all of the models have physical features that are over exaggerated, in the case of Wenlock and Mandeville they have an enlarged single eye, a large head and small arms, legs and torso, in the case of the anime girl, she has bright hair, enlarged eyes and a head what is disproportionate to her body. I transferred these skil...

  For the 2012 London Olympics, the two mascots Wenlock and Mandeville are designed in order to represent key elements of England through iconography, for example there is some degree of inspiration from the Union Jack in terms of the colour-scheme for the two mascots, as orange light blue and silver are present which is similar to the classic red white and blue of the Union Jack, moreover this is further represented by the exclusive Union Jack versions of the two characters. Moreover, the use of a taxi light is a direct reference to the iconic London taxis, which is a huge piece of modern day British culture, which is an indirect method of promoting and branding the country. Moreover, the simplistic design of the character and the single large eye gives the characters an an almost "cute" appearance. This is purely done for marketing reasons as merchandise such as plushies will widely be marketed towards a younger audience so the models must be age appropriate in order to be ...